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Catching Up on Life Goals – 2025

Posted on February 10, 2025February 11, 2025Author Wesley RossPosted in Uncategorized

Last year had a-lot of highs and lows. I was able to build a great team of product managers at Phrase, travelled to 12 countries: Georgia, Dubai, Oman, United States, Spain, Czech Republic, Germany, Great Britain, Finland, Sweden, France, Greece. Participated in come great IT conferences in Poland. While at the same time, in the…

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From AI to Owned Media: Navigating the New Rules of SaaS Growth

From AI to Owned Media: Navigating the New Rules of SaaS Growth

Posted on October 16, 2024October 16, 2024Author Wesley RossPosted in Uncategorized

AI vs Building In today’s SaaS landscape, knowing how to code is quickly becoming less critical for most ideas. The barrier to entry that once required either technical skills or substantial funding is fading. Where founders previously needed to either know a developer or raise money for a team (often outsourcing with mixed results), now…

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Shareability: The Built-In Growth Lever

Shareability: The Built-In Growth Lever

Posted on October 15, 2024October 15, 2024Author Wesley RossPosted in marketing, startups, Uncategorized

In my last post on mistakes to avoid when building your SaaS, I forgot to include one key aspect you should consider when qualifying your ideas and designing your software for growth: Is it easy to share by design? Marketing Funnels vs Growth Loops A marketing funnel in SaaS refers to a linear process where…

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Your First SaaS Product: Key Mistakes and How to Avoid Them

Your First SaaS Product: Key Mistakes and How to Avoid Them

Posted on August 3, 2024August 3, 2024Author Wesley RossPosted in business, startups

Starting a new business is always tough, there are so many unknowns, so many things that can go wrong, and most importantly is the problem you’re solving an urgent problem that the right target audience is willing to pay for right now? That’s the main thing that people usually get wrong, you can start out…

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Getting Agencies to Use Your SaaS App

Getting Agencies to Use Your SaaS App

Posted on July 15, 2021July 15, 2021Author Wesley RossPosted in business

Yesterday on a call with my mastermind group, someone asked a question: How do I sell to my E-Commerce App to Agencies, so that they can in turn sell it to their customers? As the majority of us in the group either currently run an agency or have participated in one in the past, it…

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Alternate Realities – Video Saturdays

Posted on June 26, 2021June 23, 2021Author Wesley RossPosted in video saturdays

100 3D Artists create an animation from the same source material.

Creating a Job for Yourself vs Running a Business

Creating a Job for Yourself vs Running a Business

Posted on June 18, 2021June 23, 2021Author Wesley RossPosted in business

Recently I’ve had similar conversations with a bunch of people on the topic of opening a business. Billible Hours One of my friends is a videographer, shooting commercials for established brands in the local community.His way of thinking about getting more work was to market himself more, in order to book more gigs & increase…

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Gathering Requirements for a Shopify App

Gathering Requirements for a Shopify App

Posted on December 6, 2019December 5, 2019Author Wesley RossPosted in programming, Shopify Apps

Yesterday I was on a call with a friend of mine who’s in college, he had just won a business competition for a guarantor services platform. With my full-time job is running a small web dev agency, he reached out to see what would it take to build out the concept into a web app.…

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Solving for Activation & Retention – Shopify App

Solving for Activation & Retention – Shopify App

Posted on November 21, 2019November 26, 2019Author Wesley RossPosted in business, Shopify Apps

In the previous entry on this project, we took a look at what our users want & what the data showed us we should remove. One thing I didn’t really dive into is how to course-correct for improving activation & retention, two crucial metrics for any software as a service app. As it currently stands…

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Video Saturdays – Blind Mechanic Drives Car for the First Time in His Life

Video Saturdays – Blind Mechanic Drives Car for the First Time in His Life

Posted on October 26, 2019November 18, 2019Author Wesley RossPosted in automotive, video saturdays

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