AI vs Building In today’s SaaS landscape, knowing how to code is quickly becoming less critical for most ideas. The barrier to entry that once required either technical skills or substantial funding is fading. Where founders previously needed to either know a developer or raise money for a team (often outsourcing with mixed results), now…
All posts by Wesley Ross
Shareability: The Built-In Growth Lever
In my last post on mistakes to avoid when building your SaaS, I forgot to include one key aspect you should consider when qualifying your ideas and designing your software for growth: Is it easy to share by design? Marketing Funnels vs Growth Loops A marketing funnel in SaaS refers to a linear process where…
Your First SaaS Product: Key Mistakes and How to Avoid Them
Starting a new business is always tough, there are so many unknowns, so many things that can go wrong, and most importantly is the problem you’re solving an urgent problem that the right target audience is willing to pay for right now? That’s the main thing that people usually get wrong, you can start out…
Getting Agencies to Use Your SaaS App
Yesterday on a call with my mastermind group, someone asked a question: How do I sell to my E-Commerce App to Agencies, so that they can in turn sell it to their customers? As the majority of us in the group either currently run an agency or have participated in one in the past, it…
Alternate Realities – Video Saturdays
100 3D Artists create an animation from the same source material.
Creating a Job for Yourself vs Running a Business
Recently I’ve had similar conversations with a bunch of people on the topic of opening a business. Billible Hours One of my friends is a videographer, shooting commercials for established brands in the local community.His way of thinking about getting more work was to market himself more, in order to book more gigs & increase…
Gathering Requirements for a Shopify App
Yesterday I was on a call with a friend of mine who’s in college, he had just won a business competition for a guarantor services platform. With my full-time job is running a small web dev agency, he reached out to see what would it take to build out the concept into a web app.…
Solving for Activation & Retention – Shopify App
In the previous entry on this project, we took a look at what our users want & what the data showed us we should remove. One thing I didn’t really dive into is how to course-correct for improving activation & retention, two crucial metrics for any software as a service app. As it currently stands…
Video Saturdays – Blind Mechanic Drives Car for the First Time in His Life
Customer Deep Dive – Revamping Post Acquisition
Like in any business, knowing what your customers think & feel when using your product is paramount to understanding what to adjust or remove so that you can serve them better. It all starts with a conversation. This is where most developers fail since it’s something you shouldn’t automate. People respond to other people, not brands. …