Yesterday I was on a call with a friend of mine who’s in college, he had just won a business competition for a guarantor services platform. With my full-time job is running a small web dev agency, he reached out to see what would it take to build out the concept into a web app.…
In the previous entry on this project, we took a look at what our users want & what the data showed us we should remove. One thing I didn’t really dive into is how to course-correct for improving activation & retention, two crucial metrics for any software as a service app. As it currently stands…
Like in any business, knowing what your customers think & feel when using your product is paramount to understanding what to adjust or remove so that you can serve them better. It all starts with a conversation. This is where most developers fail since it’s something you shouldn’t automate. People respond to other people, not brands. …
Last Sunday as I was cooking dinner after a weekend spent in a cabin near the Rocky Mountain, I got an email notification from Google Domains, “The domain has been transferred”. This concluded the past 3 months it took to source, negotiate & close a deal on my first SaaS purchase. I’ve been looking into…
Before diving in on talking to potential customers you should focus on creating a place where they can find out more about what you’re doing. This can range from a PDF pitch deck, explainer video to full-blown website with fancy design. Since at the early stages you should avoid investing too much time in fancy…
Since the bulk of my consulting work is winding down for Q4. I’ve decided to dive deeper into exploring new internal projects I’d like to work on. In the past couple of months through client work, I’ve gotten more familiar with Ad Tech space. Mainly how medium to large e-commerce companies setup & optimize their…